If you’re in London and into make-up at all then this is a weekend you don’t want to miss. The International Make-up Artist Trade Show (IMATS) is known as the world’s largest celebration of make-up artistry.
Some of make-ups biggest brands and artists attend to show off their products and teach people how to perfect their techniques. Since 2002, thousands of make-up artists and distributors have travelled all over the world to spotlight the best the industry has to offer in places such as Los Angeles, New York, London, Sydney, Toronto and Vancouver.
The make-up artists and their models displaying their work.
Katrina Crider, a make-up enthusiast herself, attended the IMATS and explained how much she loved the demonstrations.
“My favorite demonstration showed how to create dimension on the face and displayed the importance of working with a purpose when it comes to doing your make-up,” said Crider.
Make-up lessons and demonstrations are done by film and fashion make-up professionals. In some cases, artists will debut new products at the show.
Make-up artist getting her model ready for the show.
In addition to the products and demonstrations, the IMATS also features a make-up museum and a student make-up competition called Battle of the Brushes, where students from all over the world race to create winning looks.
Preparation for the final walkout demonstration.
A one-day ticket goes for £45 or attendees can buy a weekend bundle for £81. Make-up artist Pro-Card members can receive discounts on tickets and some merchandise at the show.
The best part of the whole show is that there is something for everyone. Whether you’re super into doing make-up or just want to see the art of it all, with over 60 exhibitors, the show exemplifies make-up in every form.
