Blaze On Camden Market storefront.
Fashion doesn’t have to be all about clothes! Home fashion is huge! Everyone looks to spice up their houses and add some new décor. Blaze On is known as Britain’s most magical fairy light company since 2002. The unique string light patterns are skillfully crafted with cultural influence from Thailand.
The Blaze On store is located in Camden Market. All designs are handmade by Thai Artisans. The founders have a team of Thai artisans with whom they are constantly collaborating with.
The eco-friendly materials used to create these trendy products include mulberry paper, silk, wicker and rubber leaf. The products include glitter, sparkle and bling, which can be found sewn into the materials.
An example of beautiful Rose designed Fairy Lights made completely of plant materials.
These fairy lights and candles will add character to any room. The beautiful colors and designs are unique yet there is certainly one to go with every look. There is a scent for everyone’s liking. The store has products out and set-up so customers know what they are buying. The beautiful string lights are hung through the store giving people a vision of what it would look like in their rooms at home.
Ever heard of a passion for fashion? Founders Lisa and Blaise Durr began their company Blaze On in London in 2002. After meeting in Thailand the two moved to London. Impressed by the quality and ethics of Thai workmanship, the two brought the Thai influence with them, which reflects in their Fairy Lights and Candles. The couple began their first business Climb-On, where they created trendy sports gear; However, the brand soon evolved into Blaze on. Lisa previously worked for big name fashion labels such as Kenzo and Chanel and clearly understands what’s fashion-forward.
Blaise Durr works in the store in Camden. Showing off his work and expressing his passion behind his products make the lights all the more fashionable. Their merchandise will not only light up your room, but also help some of the people living in poverty in Thailand.
The founders are hoping for an expansion of stores into the US and/or Australia. For now, they have two store locations and an online business.This small store in Camden is surely one to light up anyone’s day by providing fashionable and unique style to any home.
